New Book

Marketing: third south african edition

What impact does the current South African legislation have on your business? How does a company go about deciding on its target market? Why is humour a feature of so many successful advertisements?

This third edition of Marketing includes: analysing the marketing environment, assessing the competition, market research, segmenting and targeting markets, positioning the firm and its products, product decisions and the development and marketing of products, marketing channels and the role of intermediaries, marketing communication, implementing of marketing communication mix strategies, pricing, the strategic marketing plan, marketing in specialised markets such as sponsorship and travel.

New content in this edition includes:

• new products and brands;
• General Motors challenging Toyota Bavaria Breweries’ challenge to S A Breweries, and Telkom taking on M-Net in the pay TV market; • •
• the re-positioning of existing brands;
• the latest LSM® classifications;
• new target-marketing strategies used by firms;
• the controversial use of Radio Frequency Identification for stock control purposes;
• the implications of new laws such as the National Credit Act;
• updated content of Readers and other features.

Professor Charles Lamb is Professor of Marketing at the M J Neely School of Business, Texas Christian University. Mr Joseph Hair is the Director of the Entrepreneurship institute at Louisiana State University. Mr Carl McDaniel is Chair of the Department of Marketing at the College of Business Administration, University of Texas, Arlington. Professor Christo Boshoff is Professor of Business Management at the University of Stellenbosch. Professor Nic Terblanche is Professor of Business Management at the University of Stellenbosch.

isbn: 978-0-19-5765885
price: R350.00
published in south africa: Oxford University press
Southern Africa (Pty) Ltd Cape Town

Contemporary issues in human resources management gaining a competitive advantage

In the never-ending quest for competitive advantage in the increasing globalised and electronically dominated world, organisations have been forced to reshape the role of human resource management, linking it closely with corporate strategy.

This third edition of Contemporary Issues in Human Resource Management presents both global and South African perspectives. Written by an international team of leading academics and professionals, it offers cutting-edge thinking on human resource management in the organisations of today. The text makes extensive use of theories and models from the literature and includes applications by successful companies around the world.

It provides a unique and strategic look at ‘hot topics’, such as flexible work patterns, as found in the real working world. The book draws on recently published research and a comprehensive, up-to-date reference list.

about the authors

Chris Brewster is a Professor of I nternational Human Resource Management at the S outhbank Business S chool, Southbank U niversity, L ondon, U nited Kingdom. L orraine Carey is a S enior L ecturer in Business E thics and O rganisational Behaviour, and MBA Programme Director at the U niversity of Canberra, Australia. Pieter Grobler is a Professor in Human Resource Management at the Department of Business Management at the U niversity of S outh Africa. Peter Holland is a L ecturer in Human Resource Management at Monash U niversity in Melbourne, Australia. S urette Warnich is S enior Lecturer in Human Resources Management at the Department of Business Management at the U niversity of S outh Africa.

isbn: 978 0 19 576804 6
price: R299.95
published in south africa: Oxford University
press Southern Africa (Pty) Ltd Cape Town